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Nigel Hollis : ウィキペディア英語版 | Nigel Hollis
Nigel Hollis (born 1958) is an author, analyst, researcher, speaker, and commentator on marketing.〔Wave Festival ("The Wave Festival, Rio" ), "Wave Festival", April 18, 2011, accessed July 18, 2011.〕 He is the author of ''The Global Brand: How to create and develop lasting brand value in the world market''〔The Global Brand ("The Global Brand" ), "The Global Brand Online", 2008, accessed July 18, 2011.〕 published by Palgrave Macmillan in 2008, and is the Executive Vice President of market research agency, Millward Brown. == Contributions to books by Martin Lindstrom ==
Hollis contributed a chapter to Martin Lindstrom's 2005 book (Sense'' ), in which Lindstrom described research that was designed by Hollis and conducted by Millward Brown specifically for the book. Hollis also contributed a comparable chapter to Lindstrom's 2003 book (''BRANDchild'' ).
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Nigel Hollis」の詳細全文を読む
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